Innovation and cultural power jewelry brand rise

A lot of big-name luxury goods market in China has experienced Waterloo, at the same time, a number of local enterprises foresight, Win, found a rapid growth of the brand of the weapon. Recently, the reporter interviewed a psychic jewelry CEO Shen Dong Jun, in his opinion, in the current market timing, the category innovation and culture has become a brand to make a nice turnaround in the capital.

Rise of the brand's global strategy should be considered

Liu Yibo: With the introduction of relevant state policies, the luxury market growth is slowing down, while the national leaders to visit foreign worn clothing, gifts of state ceremony are a national brand, in this environment, do you think if a national brand luxury big sweep subject situation, it ushered in rapid development of the spring?
Shen Dong Jun: With the rise of China, the Chinese economy and the people confidence rising, the rise of national brands is an inevitable trend. Although the environment so, but the problems of national brands can not be ignored. For example, many brands just buried the production and sale of products for enterprises, the brand's concept of cultural construction is lagging behind.

In my opinion, a luxury addition to commercial properties, or a cultural connotation of the goods, and cultural infiltration and expansion of the economy is often accompanied by intrusive, such as Europe and the United States invaded China in the economic market, brand and culture will always soon, with a form of storytelling so that consumers willing to pay to buy their products. If you want a quick rise of national brands in corporate and brand culture fuss is indispensable.

Liu Yibo: We have seen too many examples of big luxury came in, how do you understand the problem of international brands?

Shen Dong Jun: In the eyes of many, is to go abroad in the overseas shop, or go abroad, shopping malls, and the only way to be called globalization. But in my opinion, is the basic definition of globalization of production, the globalization of configuration, not just the globalization of sales channels, but each firm's ability is limited, the development of a process. I run back to the brand, sales channels will be distributed to the psychic world go, this is not the company's strategy or objectives, enter the international market, it will consider other means, such as mergers, acquisitions and other ways to proceed. China's market potential is huge, and now the Chinese market is one of the best markets...

China jewelry market to the high-end market development trend

Chinese market for colored gemstones awareness and interest rising, multicolored worldwide supplier to provide sustainable development of the new market. In order to better seize new business opportunities, many active in the jewelry market in mainland companies have launched with multicolored focused new series, captured the mainland part of the various markets.
After several years of intense development, the Chinese mainland's economy over the past 18 months showed calm, stabilized state, for the most seriously develop the mainland market, colored stones industry, the slow growth of the mainland in recent months not only failed to beat them the enthusiasm of the Chinese market, but further enhance the industry's long-term establishment of China multicolored market confidence and enthusiasm.

To the increasingly high market development

Shenzhen, Mainland leading edge jewelry business with the United States Industrial Co., Ltd. is another company actively exploring in recent colored gemstone jewelry jewelers. Full Hongbin, deputy general manager to the "Asian Jewelry" said: "China has tended to market changes and global synchronization, many international brands in recent years introduced many flagship colored gemstone jewelry, so this type of jewelry is also in demand in the Mainland been enhanced, as high-end jewelry manufacturers and suppliers, we are actively creating more products to meet the latest market demands. "

Full Hongbin pointed out that from the perspective of the whole industry chain, China Cai Bao jewelry market development at an alarming rate in recent years, from raw material supply, grinding processing industry, finished jewelry making, as well as retail brands have seen a massive expansion progress. He said Choi Bao and distinctive varieties, greatly enhance the jewelry manufacturers in the production technology, design capability, process and product knowledge requirements, "to provide a quality product to the market, Choi Po jewelers, must is a mature, powerful enterprises, because the wise Chinese consumers are increasingly understood as their choice of product quality and the Heart. "

He added: "colored gems are precious natural resources, through the exquisite design and jewelry techniques, we provide consumers seeking multicolored added value, plus fashion interpretation techniques, the wearer can have an existing investment value, but also on various occasions, costume jewelry apparel and personal image, which is a lot of Chinese people are searching for consumption targets. "

Full Hongbin explained that in the past more than 16 years has been to high-quality products covering multiple aspects of inland edge of America purposed to newly developed color treasure jewelry market and broaden the mainland orders haute couture jewelry market. "Fate and beauty multicolored series of high-end market positioning Mainland, materials including red, sapphire, emerald, tourmaline and various spar and other quality gemstones, color design into the West, the image of a more atmospheric complexity and value-added products the higher, able to respond to current market trends demand for high-quality color treasure jewelry. "

To better color gemstone jewelry to show clients the diversity and species, edge and America at the end of Depot Center in Shenzhen Jinli Zhu opened two new showrooms, display multiple colored gemstones in jewelry themed series, Choi Bao jewelry enterprises stationed in the mainland market erected distinct position.

According to reports, showrooms after careful planning and design, in addition to customers about the purpose several different varieties of multicolored jewelery and wonderful design, but also hope that through the unique showroom atmosphere, giving a new shop retail customers experience the show Choi Bao jewelry unique qualities apart from providing them with a multicolored jewelry display platform paradigm.

Full Hongbin said: "Mainland multicolored jewelery market is just beginning, I think it would be a very good space. Chinese consumers' growing very rapidly, from a single tiny piece of white round diamonds extends to the design, craft, grades are very many kinds of jewelry requirements, I believe Choi Po in style and functional performance to better meet the diverse consumer Mainland investment boutique fashion jewelry and even the pursuit. "

Armed robbery jewelry store recover stolen money or goods leads to receiver

Li Hu Shanghai to open plant in business, do business at a loss, will be playing a jewelry store robbery idea. The evening of 29 December 2012, wearing a motorcycle helmet Li Hu Fengxian District, suddenly broke into a jewelry store is open for business, regardless of indiscriminate beatings began to threaten and security. The security knocked to the ground after he used to carry an ax smashed the glass counter, the counter snatched a gold necklace over 40. When he was ready to step onto the motorcycle launch escape, chase out the owner Yemou come to a push from the car down. Li Hu quickly ran away from the scene of the crime. Yemou because of extremely weak, only watched thugs ran a no trace no shadow. Police received a report, quickly investigate, in determining the suspect, on January 6 this year, Li Hu will be arrested on the spot from his possession of the stolen gold necklace multiple. According to Li Hu's account, the police from their home in search of lover Li Ying to harboring gold necklace 41. Identified a total value of RMB 32 million yuan.

2013 Shanghai International Jewelry Fair will be held in Shanghai

2013 Shanghai International Jewelry Fair will be held May 10 -13 at the Shanghai World Expo Exhibition Center was held. The exhibition is by China Gems & Jewelry Trade Association and the Ministry of Land and Resources Gems & Jewelry Management Center, the Shanghai Gold Exchange, the Shanghai Diamond Exchange, Shanghai Gold Jewelry Industry Association, Shenzhen gold jewelry industry associations, Shanghai Gem Industry Association a number of authorities, jointly organized the exhibition area of ​​42,000 square meters, more than 2,000 booths, mainland China the first half of East China's largest industry event.

A jewelry brand convergence

Excellent local brand Shanghai: Old Phoenix, old temple of gold, sub jindian, Cheng Huang jewelry, Jade Zhang Tiejun; well-known brands in Hong Kong: Chow Tai Fook, TSL, Chow Sang Sang, Luk Fook Jewellery Arts in jewelry; excellent domestic brands: Millennium Star, Yuehao (Yucui Villa), 100 Thai gold jewelry, Blossom, edge with the United States, Star of Huachang Jewelry, Riich, space gold, emerald crystal eternal, Mountain Lake Pearl, Grace Pearl, Ruan beads, European Poetry Man pearls, abundant charm ornaments, WCJ, Shang Yu magnesium, health Hennessy, a hundred and Crafts, Strato Chui Xuan.

Second, the exhibition features distinct

1 diamond exhibition

"Diamond Museum" Shanghai International Jewelry Fair stood out effort to organizations by the Shanghai Diamond Exchange diamond Hall "a collection of the representative member companies, such as the European star, Hennessey Star, drill out the Tasman , consolidate, the Dairui Fu, Bafa Li, Swiss its Minnow rich, the Daile Si diamond and so on. Bring perfect cut diamonds of all kinds. I believe this year's Diamond Pavilion will bring you more surprises for the industry to provide the best platform purchases.

Taiwan exhibition

There will be more than 140 booths Taiwan Pavilion will once again be shown in Shanghai Jewellery Show is the biggest pavilions. Taiwanese manufacturers for consumers jade and coral jewelry will bring many fine jewelry, works of designers from Taiwan the previous show the focus of attention.

3 jade Masters exhibition

    "Jade masterpieces exhibition debut at this year's exhibition will be invited to the the domestic top of jade carving master, exhibited their most representative and best embodies the contemporary carving sculptures.

4 Hong Kong exhibition

    Composed of more than 120 booths by the Hong Kong Jewelry Manufacturers' Association of Hong Kong Pavilion, as well as by establishing a new organization of the Hong Kong Pavilion will be a unified image of the collective appearance for you to show fine jewelry design and craftsmanship.

5 Joybo exhibition

By the International Colored Gemstone Association Pavilion, Sri Lanka Pavilion, Thailand Pavilion, Australia Opal Pavilion, water the oyster colored stones pavilions as well as Emperor Hui jewelry, Thai, Xian Road jewelry, jewelry, Manning Star King Star Jewelry, Wing Tai Chinese Muniaisuo and other domestic and foreign enterprise operating colored gemstones composed Choi Po Hall "set to live up to expectations, will show you the charm of a variety of colored gemstones.

In addition to the above features galleries, the International Colored Gemstone Association, Thai Pavilion, Korea Pavilion, Sri Lanka Pavilion, Suzhou Jewelry City Pavilion, the Huanglong Association Pavilion, Yunnan Pavilion Shuibei Pavilion, Li Jin Pavilion, 10000 German Pavilion will participate in the exhibition are gathered in Shanghai.

Authority, top quality service

During the exhibition, the organizers will host various types of professional activities, forums. Such as: training manager, China and India series of cultural promotional activities, Shanghai Jewellery and Gem Fair photography contest, live interactive sweepstakes, and some reports industry development and trends lectures activities.

Specified by the Organiser in order to protect the interests of consumers, the country's most prestigious jewelry appraisal agencies - the National Gem Quality Supervision and Inspection Center in the field free appraisal, consulting services.

 

As one of the three major jewelry show in Shanghai International Jewelry Fair will gather from all over the world and domestic provinces and cities jewelery manufacturers, wholesalers, retailers and franchisees, it is the stage of the jewelry brand promotion, trade negotiations the best place for the transaction of jewelry entrepreneurs, designers, appraisers, industry experts, association leaders, then a total of trend to seek cooperation and development platform.