Innovation and cultural power jewelry brand rise

A lot of big-name luxury goods market in China has experienced Waterloo, at the same time, a number of local enterprises foresight, Win, found a rapid growth of the brand of the weapon. Recently, the reporter interviewed a psychic jewelry CEO Shen Dong Jun, in his opinion, in the current market timing, the category innovation and culture has become a brand to make a nice turnaround in the capital.

Rise of the brand's global strategy should be considered

Liu Yibo: With the introduction of relevant state policies, the luxury market growth is slowing down, while the national leaders to visit foreign worn clothing, gifts of state ceremony are a national brand, in this environment, do you think if a national brand luxury big sweep subject situation, it ushered in rapid development of the spring?
Shen Dong Jun: With the rise of China, the Chinese economy and the people confidence rising, the rise of national brands is an inevitable trend. Although the environment so, but the problems of national brands can not be ignored. For example, many brands just buried the production and sale of products for enterprises, the brand's concept of cultural construction is lagging behind.

In my opinion, a luxury addition to commercial properties, or a cultural connotation of the goods, and cultural infiltration and expansion of the economy is often accompanied by intrusive, such as Europe and the United States invaded China in the economic market, brand and culture will always soon, with a form of storytelling so that consumers willing to pay to buy their products. If you want a quick rise of national brands in corporate and brand culture fuss is indispensable.

Liu Yibo: We have seen too many examples of big luxury came in, how do you understand the problem of international brands?

Shen Dong Jun: In the eyes of many, is to go abroad in the overseas shop, or go abroad, shopping malls, and the only way to be called globalization. But in my opinion, is the basic definition of globalization of production, the globalization of configuration, not just the globalization of sales channels, but each firm's ability is limited, the development of a process. I run back to the brand, sales channels will be distributed to the psychic world go, this is not the company's strategy or objectives, enter the international market, it will consider other means, such as mergers, acquisitions and other ways to proceed. China's market potential is huge, and now the Chinese market is one of the best markets...