Innovation and cultural power jewelry brand rise

A lot of big-name luxury goods market in China has experienced Waterloo, at the same time, a number of local enterprises foresight, Win, found a rapid growth of the brand of the weapon. Recently, the reporter interviewed a psychic jewelry CEO Shen Dong Jun, in his opinion, in the current market timing, the category innovation and culture has become a brand to make a nice turnaround in the capital.

Rise of the brand's global strategy should be considered

Liu Yibo: With the introduction of relevant state policies, the luxury market growth is slowing down, while the national leaders to visit foreign worn clothing, gifts of state ceremony are a national brand, in this environment, do you think if a national brand luxury big sweep subject situation, it ushered in rapid development of the spring?
Shen Dong Jun: With the rise of China, the Chinese economy and the people confidence rising, the rise of national brands is an inevitable trend. Although the environment so, but the problems of national brands can not be ignored. For example, many brands just buried the production and sale of products for enterprises, the brand's concept of cultural construction is lagging behind.

In my opinion, a luxury addition to commercial properties, or a cultural connotation of the goods, and cultural infiltration and expansion of the economy is often accompanied by intrusive, such as Europe and the United States invaded China in the economic market, brand and culture will always soon, with a form of storytelling so that consumers willing to pay to buy their products. If you want a quick rise of national brands in corporate and brand culture fuss is indispensable.

Liu Yibo: We have seen too many examples of big luxury came in, how do you understand the problem of international brands?

Shen Dong Jun: In the eyes of many, is to go abroad in the overseas shop, or go abroad, shopping malls, and the only way to be called globalization. But in my opinion, is the basic definition of globalization of production, the globalization of configuration, not just the globalization of sales channels, but each firm's ability is limited, the development of a process. I run back to the brand, sales channels will be distributed to the psychic world go, this is not the company's strategy or objectives, enter the international market, it will consider other means, such as mergers, acquisitions and other ways to proceed. China's market potential is huge, and now the Chinese market is one of the best markets...

Selection of gold jewelry to the attention of

Generally speaking, in the production of gold jewelry is always going to need when welding place, but because of the composition of the welding point and is unlikely to be of pure gold, and therefore, which affects the overall purity of gold jewelry.

     In fact, the state has had regulations, the purity solder some of them do not need to calculate the mark, or is to be stated on the label. Therefore, these effects on large gold jewelry is not large, but small pieces of gold jewelry, and particularly less weight 12g, styling but more complex and requires a lot of spot gold jewelry, this may make a big impact. After all, the total weight of the solder joint is still in possession of a certain percentage.

     Therefore, although the purity of this case appears incorrect "error" is not the business of intentionally false, but some gold jewelry beginners to take note of the problem.The article reprinted from:http://www.cartierbestwatch.net/cartier-love-bracelets_c3

Jewelry Design Pioneer pioneer market concept

Once, an ad for a brand of diamonds, "A diamond is forever, diamond is forever" widely circulated, it emphasizes the inherent quality of the diamond; Now, another brand jewelry "hot" series hot the market, people start emphasis gradually shape their representatives jewelry fashion, sexy, cutting-edge ideas. Thus, the long-term ...





         Once, an ad for a brand of diamonds, "A diamond is forever, diamond is forever" widely circulated, it emphasizes the inherent quality of the diamond; Now, another brand jewelry "hot" series hot the market, people start emphasis gradually shape their representatives jewelry fashion, sexy, cutting-edge ideas. Thus, the long-term resident has surfaced jewelry designer behind, Pu
Flying is one of them. In Hong Kong, the United States and the United States designed a jewelry trading company called "Six Degrees" pendant necklace, the company the first time ever on each product box small card attached to a fine, the above stated: Designer Pokfield .
Number of diamonds from the beginning
Jewelry design into the line before the IRS Pokfield is a small place "leader." Resignation, he went to Federal Express made a small staff. During the encounter a Taiwanese jeweler, they had a good talk. Later, the jeweler became his boss, it became his mentor.
Diamonds are the boss gave him the number on the first lesson. They know the next day, the boss caught a lot of diamonds so Pokfield number, they work out their own go. Back, Pokfield number reported to the diamond boss listening, boss nodded and let Pokfield to diamond separations. At first, the separation of Pokfield only two colors. But the boss told him that there are thousands of color diamonds. Pokfield wonder and confusion, and later came to understand that these two things are the boss of his ordeal. Number of diamonds must resist the inner greed, to despise it; while separations Shiyou want designer diamond as the most important tool, should pay attention to it. He learned from this lesson: do the jewelry design, make sure you put the mentality.
Design "money equation"
From several drill, separation of these most basic step to start, complete conception, drawing after Pokfield also learned from the version, caulking mold, pour gold and so on. He felt that the designer must understand the whole process of forming jewelry, or too restrictive. A thorough understanding of the jewelry industry, not only to broaden his horizons, but also to help him design a money equation.
"In fact, very simple," he said, "I know the price of raw materials, but also know a few craft jewelry by the constitution, each process is how much processing fees, shipping costs are much so that I could put these eleven calculated, very precise. "To trim save money equation, first of all look for the most direct supply of raw materials, the most streamlined process, and then compare the most affordable processing prices. These efforts Pufei Cheng successfully walk in between jewelry designers and jewelers.
Once Pokfield aunt in a large jewelry store a fancy diamond ring, priced million yuan. Aunt to buy immediately, but that he stopped. He used the camera to shoot down this ring, with one week to do the same paragraph, only spent 4000 yuan cost. Another time, the company received an order on ten thousand rings. Boss was away on business, since he did advocate changing the process, saved the company $ 600,000 cost. Thereafter, he was a "run errands" to the chief representative of the company in Guangzhou.
To refuse to meet customers' attitude
Three years later, Pokfield abandoned the "chief representative" represents wealth and status back to Chengdu, Chunxi street "personalized channel" to open a small shop, so he let them go into painstaking jewelry design. He will have its own design concept: the idea is to have a good designer but not in their drawing skills. Technology is now so advanced, professional jewelry design software has also been very sound, a soulless computer designer can easily be eliminated.
Pokfield peers often go around the shop, he felt little Chengdu professional jewelry designer with a unique style and design concepts are even scarcer. He likes the kind of relatively complicated, exaggerated, avant-garde style, and most girls tend to Chengdu Oriental subtle, delicate. Many local designers to cater to them, things are rather monotonous design, restrained. In this regard, it is not suited Pokfield.
There is a saying to Pokfield boss impressed: a man can not always stand in one place, but people tend to die fastest run ahead. However, Pokfield refused to meet customers, he believes people are always innovative ideas, the way this refusal is actually deeper to meet: "I hope I can become a guided fashion pioneer. Anything is more risk big rewards more lucrative. "
Proverbs jewelry designer quadword

From jewelry to understand the structure, texture and other basic knowledge, and to grasp the whole jewelry molding processes. Keep abreast of trends and market conditions, otherwise it will disconnect and industry.
Static is designed to do the most basic meditation state. According Pokfield introduced him at night to do jewelry design, the phone is always off. Because of stone, with stone, etc. must be conceived in a very quiet state can be carried out, not a trace of interference.
Sense of design is an art, you need a sensitive heart and the occasional burst of inspiration. But inspiration does not naturally occurring, designers should be good at Lenovo, from everything around for inspiration. For example Pokfield An important source of inspiration for Stephen Chow movie. Week of the film and jewelry design seemingly unrelated, but the kind of "senseless" without exaggeration and imagination marginal, to inspire people jump outside the box constraints, a bold new design works.
Set refers to good mental qualities. As a jewelry designer, the company are not satisfied or the market response was unsatisfactory things happen, and sometimes encounter customer returns. Then you must be calm, not panic, not from depression. Trainee reporter Chen Xiang banana